Style seekers around the country have been craving a TOPSHOP presence here in the states, and when it arrives it will be every hipster and boho goddess’s heaven on earth. Until then you should know that H&M is offering an extremely similar fashion palette these days..

H&M has always been known to have inexpensive, on trend designs that won’t last a lifetime, as well as a source that provides ideal pieces for last minute fashion emergencies. We love H&M for that, but the newly vibrant store seems to have woken up from a looong nap with a completely new, and very TOPSHOP-like image. I discovered this when I strolled into H&M not expecting to find anything aside from the overstuffed racks, ill-fitting jeans, polyester sweaters that we love until they pill, basic tee-shirts, and lingerie for those blessed with the Barbie physique. However, I was immediately shocked as I reached for cascading ruffled blouses, fabulously contoured dresses and vests, empire waist coats and oh-so-over the top fabulous sweaters, tees, tanks and tartan high-waist skirts.

People, we have a lot to think about here - where will you be shopping? Take a look at H&M and let us know if you think their current image is similar to their rival’s. While TOPSHOP is offering Americans European styles, online shopping and a Kate Moss line, H&M prices are much lower and stores are located everywhere. What’s your pick? Are you going to hike to Broadway and Broome, stay loyal to our old friend, H&M, or mix it all up like a true fashionista?