Announcing the AVELLE 5th Anniversary campaign from the Style Coalition

As you may know, I am a co-founder of the Style Coalition and we’re about to do something new and different…

I’m very proud to announce the Style Coalition’s first publisher driven campaign to kick-off the 3 week celebration marking AVELLE‘s (the new Bag Borrow or Steal) anniversary. This campaign promises to be different than what you’re used to.

I think we can have fun talking bags and accessories … right? Well,  AVELLE is sponsoring that conversation.

Can't wait? Click here to rent some Chanel right now!

Join the conversation

Over the next 3 weeks, 10 top fashion and lifestyle sites will be using the fabulous products from AVELLE – showing you the many different ways “we” see it.  Each site, including Style Observer will be giving away a $250 AVELLE Gift Card. The fun will also be spilling over onto Twitter at not only the AVELLE Twitter but each of the 10 Coalition sites. We’ll be talking about it on Facebook as well!

A new treat each day!

The campaign kicks off later today with the fabulous Lauren Dimet Waters at Second City Style. Check out the schedule below to make sure you catch every great article in the series and remember to share your thoughts on all the latest and greatest bags and accessories. Style Observer will be closing out the campaign on may 5th with our own special post.

Stay tuned and enjoy all the great content.