what’s going on at The GAP?

June 10th, 2008 · posted by Jean Vouté Pratt in Gap trends

For the past few seasons I’ve walked through the doors at The Gap and felt pleasantly surprised. I was excited that they were finally starting to get it. Their pieces were classic while still managing to stay on trend. This season, I’m sadly disappointed. The colors for summer are dark and drab. The styles are back to boxy, and border on androgynous. Why? … I had just been to the Gap in April and the clothes were looking so good. The palette was pleasing, the styles were feminine, and the textures were soft. How did they go from that to dark purple and red plaid? I love the Gap, and usually find at least a couple of things, but this time I walked out empty handed. I spent a little time on their website today, and I was actually able to find a few things that could speak to us all. Let’s hope this is just the pre-season lull, and that they will be back on track soon. Come on Gap, we know you have it in you! You should represent the essence of American style.

Gap items that we observed and spoke to us (clockwise):

  • Patchwork shirt by Band of Outsiders
  • Tropical-print tunic top
  • Satin-sash dress
  • Tie-shoulder dress
  • Ankle-strap flats
  • Long tiered sundress
  • Essential keyhole one-piece
  • Canvas/lambskin satchel
  • Clean cropped pants
  • Quilted cropped blazer
  • Satin-placket cami


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